Thursday, July 21, 2011

Why Some Personal Trainers Don't Deserve Their Own Business

This article has been featured on the Personal Training Development Center this past week.

It's kind of a controversial title, but there is some "opinionated" legitimacy to it. Hear me out:

Most new trainers concentrate on the aspect of becoming certified and being crowned a legitimate fitness professional. Most trainers confuse a certification with a license. Here's a brief description of each qualification. A CERTIFICATION is absolutely nothing more than proof that you passed a specialized test. Granted by a professional organization, a certification s issued after an educational process. A LICENSE is a requirement by an appropriate government agency (example: State Department). These are two very different pieces of paper. The license carries much more weight and includes a lengthy process to obtain. This process relies on a successful college education and testing. A DEGREE is a title conferred by a college or university that indicates completion of a course study or academic achievement. Associate's degrees are obtained from a 2-year college career. These degrees are slowly becoming obsolete and weak in the career marketplace. A Bachelor's degree is obtained from a 4-year college career. This degree is the norm--however, this degree is also losing some staying power as many students are opting to obtain a 6-year degree. The Master's degree is obtained after one has received a BS (bachelor's of science) or BA (bachelor's of arts) and completes 2 more years of study at the college level. 

Most of today's new breed of personal trainers are becoming certified through fitness organizations or secondary schooling systems. These programs can last anywhere from 3 months of home-study or 9 months in a community based education program. This process can differ in length depending on the organization, province, or financial allocation. Either process, a trainer has to get their study on and start somewhere. I prefer learning from an educator that spends time in the field--actually training clients and training regularly. Remember the professor from the Gilligan's island TV show? Yes, he actually was a professor that conducted experiements...not just talked about them.
The path seems pretty clear cut until the education process ends and the trainer must decide on what turn they want to take next: work for a commercial establishment or start-up a business---or in some sad nothing. In my career in meeting with countless new trainers and discussing their backgrounds through interviews or simply vetting, I have found that...

You can read the rest of this article HERE.


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