Tuesday, May 31, 2011

The 9 Necessary Traits to Becoming an Awesome Fitness Professional

Sure, knowledge and application are necessary tools to be a successful trainer; but there are a number of characteristics that go missing in many of today's budding fitness professionals. Many trainers today talk of coaching clients to awesome results by attending workshops and seminars put on by the best of the best--but no one instructs you on what qualities are needed to be an effective fitness professional. These qualities are very seldom presented to masses and usually swept under a rug--but I'd like to discuss 9 important ones.  You can find these 9 and more in my book Secret Skills of Personal Training

1. Professionalism
Professionalism also assumes well-honed organizational skills that make all contacts with the client a satisfying experience that enables the fitness professional to be viewed as a trustful resource. Being professional means never blending that line of "who you really are" and "who you are representing". If you provide a service, you are representing that service.

2. Commitment
As a fitness professional selling a service, the client will expect the fitness professional to be as interested, even as passionate, about reaching a timely goal as they are themselves. The fitness professional should be committed to their own success—which should be comprised of investment in time, energy, training, and other resources to foster ongoing professional development.

3. Charisma
Charisma is a competence that all fitness professionals need, and most are able to learn. It is that seamless combination of vision, empathy, self-confidence, enthusiasm, optimism, and focus that often makes the difference between closing a sale and closing a door. It involves the consistent ability to rapport instantly and maintain it subconsciously so that the fitness professional and client are never adversarial, but on the same side.

4. Work-ethic
Developing and maintaining a good work ethic means that one can develop efficient and effective work habits and then stick with them on a consistent basis. This includes a regular schedule, standard operating procedures for the repetitive tasks to perform, a simple but effective record-keeping system, and self-discipline to continue. The fitness professional must realize that success is not dependent just on the number of hours worked, but on how much of that time is channeled towards planned objectives.

5. Desire
The fitness professional should always ask themselves: “What do I really want for my client?” The answer to this question should remain the priority in the relationship between the fitness professional and the client. As with any exceptional service, the fitness professional should go above and beyond every time with a desire to impress the client. Desire is seldom a personality trait; so much as it is a developed skill.

6. Attitude
The right attitude is something we can develop, improve, and fine tune. The opportunity to help change others is always an energetic and joyous feeling that should transcend the fitness professional on a daily basis.

7. Creativity
To a client, two fitness professionals may be indistinguishable; as both may provide excellent service and each may deliver a professional presentation of that service that is undeniably attractive. However, creativity may become the sole differentiation that makes one stand out from the numerous fitness professionals that a client may encounter. It may be a new exercise program, sequence of exercises, or different environment to train in; creativity can easily become a factor between gaining a client and losing one.
8. Resilience
Similar to any sales positions, the fitness professional will likely see long-time clients eventually drop out due to financial restrictions, emergencies, career moves, or family obligations. Some clients will simply no longer need a fitness professional to continue an exercise program. Whatever the outcome, it is important for the fitness professional to expect these changes and look forward to acquiring more clients in the future. This has been discussed in this blog post.

9. Flexibility
A fitness professional must develop an outstanding ability to read the particular needs, preferences, and personal idiosyncrasies of a client, and then tailor the interaction, presentation, and closing tactics to custom-fit that client. This is accomplished by establishing a rapport through effective interaction.Adapting to every situation and person will ensure the trainer is always in a position to lead.


1 comment:

  1. I have the book.It's every bit about these 9 traits and then some. In my own humble opinion if you want to be awesome you will take Mr. Izzo's advice.

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