Thursday, September 2, 2010

Why Isn't Your Guru's Photo Up Anywhere?

I have to tell you something you probably already know...the Internet is deceiving. The Internet has allowed us to play "make believe" and create a perception through a very open medium. From rich people posing as wealthy (trust me, there's a difference between the terms)...or fitness enthusiasts posing as working-class fitness trainers--the Internet allows many entrepreneurial hopefuls live out fantasies while prospering from your ignorance. But there is something that bothers me...

I notice many fitness experts who are fat loss experts or training experts, and they don't really post many photos of themselves. Furthermore, they don't really post pictures, or even in these days of YouTube, post videos of themselves instructing, advising, or demonstrating.

I believe that if you call yourself a "trainer", there should be a level of competence and ability. Competence to design the appropriate programs tailored to an individual and an ability to:
1.) demonstrate properly
2.) instruct effectively
3.) make modifications and cue adequately

The Internet can make anyone look competent. Writing articles takes the same diligence you needed in college. Go to the library (or today, of course, the Internet) and cite some references and sources from research studies and journals. Produce a written piece with about 2,000 words and proof-read the entire article and POOF...you have an article that can be posted anywhere. Suddenly, an article makes someone an expert. Why? I'll give you 4 reasons:

1.) We like to read things that verify what we already knew or were doing.
2.) We like to read things that describe getting something we want easily: (think wealth or body)
3.) When we (the reader) understand the article's content , we automatically award the author the title of "expert" simply because they were able to convey the message in an understandable way. This method we confuse "writing delivery" with overall author competence.
4.) We like it when the author relates to the reader. For example, an author that talks about being overweight at one time and having life come crashing down. Or an author that was poor and sleeping in a box and now is as wealthy as can be. We like "success" stories because it gives a feeling of "if they can do it, so can I".

So what happens when a fitness expert is nothing more than a funny icon on a Facebook page or posts a photo of themselves that is clearly outdated or altered? How do you know your expert actually practices what they make a KILLING on the Internet talking about? How do you know your fat loss expert and diet guru doesn't  have a nice pot around her belly and doesn't eat Cheez-Its with ice cream? You don't...


What kind of "proof" do you need that your guru actually trains others? YouTube is great because it really allows viewers to catch a glimpse of trainer's styles, personality, and presentation skills.


I don't know about you, but I'm a big fan of "trying before you buy". And I don't like to keep any stones unturned...I WANT viewers, readers, and prospective clients to learn about me before we engage in any type of instruction or any transaction is made. The Internet gurus of today coined the term "transparency" to make you (the reader) feel better about where you place your trust. Being transparent really is more beneficial to the guru,  than it is to the customer. It releases alot of pressure off the guru and makes them feel more comfortable in their skin. It also takes away alot of nay-saying from detractors because they are now "admitting" and "open" to their claims.

So before you "friend" your next fat loss guru on Facebook, make sure she has a photo of herself posted up or make sure he has videos of himself posted where you can visually interpret their level of competence. In the wild west of the Internet,  "seeing is really believing".

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