Tuesday, March 15, 2011

How to Write Fitness Blog Posts

I receive many emails on a daily basis regarding some of my articles, posts and overall writing style. I have always loved writing--even as a youngster. In college I wrote seven 25 page papers on various topics when I was actually only supposed to write three. So, my love for writing spans about 11 years.  Albeit,  I am still a student of the game and writing is an ongoing development, I do use certain sources to draw my inspiration and ideas from.  I want to pass that information along to you. I have always had a fascination with people and social dynamics.

As a fitness professional, it is no surprise that I am intrigued with each client I come across. I examine their present status...find out how they got there...and design a plan to get them where they want to go. Conveying what I experience in words for my audience is an entirely different animal. Each description written becomes picturesque with more and more details I include. I don't try to  dress up a topic excessively, I simply write how it is laid out in my memory.

If you are interested in sharing your work with others, it is important to provide quality content. Many people ask me how do I write? Truth is...I write about something everyday that I come across everyday. I tend to think aloud and observe things acutely. I'm the guy that looks for the exit sign in a movie theater or the guy that actually reads the taxi driver's credentials in the back of the cab.

Short or long. General or elaborated. I believe it is important to provide quality information that people can use and are intrigued by. If you don't provide anything useful, you are simply keeping a private diary online for everyone to see--but you inexplicably deny that you are looking for attention.

Back to blog writing....

I have always had a fascination with people and social dynamics. Day to day it is no surprise that I am intrigued with each client I come across. I examine their present status...find out how they got there...and design a plan to get them where they want to go. Conveying what I experience in words for my audience is an entirely different animal. Each description write becomes picturesque with more and more details I include. I don't try to fancy a topic---I simply write how it is laid out in my memory.

To give you an idea of where I look for inspiration on content, here is a list of some sources I frequent when writing.

Sources:
http://www.physsportsmed.com/ (good place to get ideas)
http://www.training-conditioning.com/ (great print magazine that you can receive for free)
http://www.asep.org/journals/JEPonline (important to back up what you write)
http://www.ncbi.nlm.nih.gov/pubmed/
http://www.getbodysmart.com/ (in case, you forget some anatomy)
http://www.tmuscle.com/index.jsp
http://www.ismj.com/ (good place for info)
http://www.asep.org/journals/JEPonline  (another good place for info)

Citing References Correctly:
http://citationmachine.net/

Blogs I Read:
http://ericcressey.com/ (great info, great writing style with a mix of videos)
http://www.tonygentilcore.com/ (the most entertaining and informative blog on the planet)
http://www.mikereinold.com/ (smart dude)
http://www.robertsontrainingsystems.com/ (another smart dude)
http://alwyncosgrove.com/
http://deansomerset.com/
http://bretcontreras.com/

There are many others that can be sharing tips for great blogs better than myself, I figure I'd share you a couple of mine:

Readers love good information. Keep it short,  clear, and concise. No one wants to be sitting at a blog and scrolling, scrolling, and scrolling. Got a topic? Explain your story or your experience and provide a detailed version.

Teach something. Not every blog has to be a mini skit of your topic. Entertainment draws the reader in and opens their mind allowing the learning process to take action. Once you've got your reader engaged and interested; provide a tip or some piece of advice here and there. If it is something that you feel passionate about and you did some research on it; make sure you cite your sources.

Bullet-point information. Readers love my bullet points. It keeps details short and sweet and easy to find. Readers love to read text that is bold-faced and concise. Blog writings should "build up" your topic and once wheels of the learning process begin to turn; feed their minds with information that is short and sweet.

Video. I love choosing short videos. I understand that people are way to busy to be staring at 6:00-10:00 minute videos--especially when their are so many other great blogs to catch up on a daily basis. So I like to pick videos that are under 2:00 minutes. Hard to do sometimes, but it helps visually restore the information being reward. Again, keeping a reader's attention engaged is important and thank to services like YouTube, we can do that. Someone once commented me that my videos are pretty short and to the point. And the reason for that is, I am not an expert on shooting videos--nor am I director with lots of lights and fancy cameras. My videos show you what you need to know and hopefully,  they help:



Photos. Same thing with videos. Photos are strewn all over the internet and although, many are copyrighted, you should choose photos to detail your topics that help make it entertaining; and add a touch of realism to your thought. Painting your thoughts to imagery is useful. Choose the right photos and make sure they are admissible.

6 comments:

  1. I'd recommend Mark Rippetoe's blog - protoge of Bill Starr, and the man for powerlifting and crossfit (crossfit that's real lifting, not the dangerous stupid stuff taught be those who don't know how to lift).

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  2. Hey Johnny. Thanks for including me on the list of people you check out :-)

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  3. John -

    Great post my friend. And, I appreciate the kind words!

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  4. Tony and Dean, I should be thanking you guys.

    Dean - i just started reading your blog not too long ago (2 months?) and haven't missed a beat.
    Tony - what can I say brotha? Your blog kicks ass hands down.

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  5. Thank you John! I always read your blogs as well. -Bret Contreras

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  6. Thanks for the post, Its good to see information like this concise and well written aand being easily understood for us new into blogging.

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