Monday, May 19, 2008


This weekend I met a trainer at the gym I was working out in. He told me that he was certified by the National Strength & Conditioning Association (NSCA) as a certified strength & conditioning specialist (CSCS). He was 21 years old and had just entered the field of personal training. I asked him if he was having trouble getting clients. He replied no. I asked, "What kinds of clients are you getting?"

He replied, "Mostly girls and some young guys--ranging in ages 21-30." He also added that he wasn't getting many clients to renew once their initial packages had expired.

I wasn't surprised.

I told him that, although, "...your CSCS sounds great to have, you are still missing experience. You are roughly out of school and have only trained yourself and your friends... friends that lift like you. So the clients that you are obtaining are not financially secure enough to keep renewing packages with you so that will not see results."

He missed the boat as far as my explanation that he needs to attract Baby-Boomers as clients in order to sustain a consistent client load. They have money. Young women and men do not have the financial means to continue personal training--especially if they are working off their "first"salary and paying bills.

The CSCS is great to have, but it really doesn't mean squat to the general population clientèle. Then again, neither does a CPT (certified personal trainer). But many employers look for a reputable certification for incoming trainers.

A year or so ago I presented this topic to my Round table. What is the major diffrence between a CSCS and a CPT? Here's what they had to say.


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